Fitness & Wellness
IronCore Fitness
2.1x more trial sign-ups
The Challenge
A boutique fitness studio was missing leads during class hours when staff couldn't answer phones, limiting growth potential.
The Solution
Deployed AI receptionist for trial class bookings, membership inquiries, and class schedule questions with automated follow-ups.
The Results
IronCore saw 2.1x more trial sign-ups and converted 38% of trials to paid memberships, up from 24%.
Key Metrics
2.1x
Trial sign-ups
More than doubled
+58%
Trial-to-member conversion
From 24% to 38%
15/wk
Front desk hours saved
For member engagement
We were turning away growth because we couldn't answer calls during classes. Now the AI handles trials 24/7, and our conversion rate went through the roof because of instant booking and follow-up.
M
Marcus Rivera
Owner, IronCore Fitness
Playbook Highlights
- Trial class booking with intro offer explanation
- Class schedule and availability lookup
- Membership tier comparison and pricing
- Automated trial reminder (24h before) with what to bring checklist
- Post-trial follow-up: feedback survey + membership offer
Tech Stack
MindbodyGoogle CalendarTwilio SMSStripe payment links
Before & After
| Metric | Before | After |
|---|---|---|
| Monthly trial bookings | 28 | 59 |
| Trial conversion rate | 24% | 38% |
| Lead response time | 3.2 hrs | < 1 min |
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