Automotive
Fairlane Motors
+19% lift in weekend conversions
The Challenge
A used car dealership struggled with weekend call volume when only sales staff were on the floor, leading to missed test drive appointments.
The Solution
Implemented AI system for test drive scheduling, trade-in value inquiries, and financing pre-qualification questions.
The Results
Fairlane saw a 19% increase in weekend conversions and reduced sales staff call handling time by 28 hours per week.
Key Metrics
+19%
Weekend conversions
Increase in weekend sales
+41%
Test drive bookings
More scheduled appointments
28 hrs/wk
Sales time saved
For floor engagement
Our salespeople sell cars now instead of answering the phone. The AI books test drives, captures trade-in info, and even qualifies buyers. It's like having a full-time BDC for a fraction of the cost.
A
Angela Brooks
General Manager, Fairlane Motors
Playbook Highlights
- Test drive scheduling with inventory check (VIN-based)
- Trade-in information capture: year, make, model, mileage, condition
- Financing pre-qualification questions (credit tier, down payment)
- Automated SMS with dealership address, parking info, and salesperson name
- Follow-up cadence for no-shows and undecided leads
Tech Stack
DealerSocket (CRM)Twilio Voice + SMSWebsite inventory integration
Before & After
| Metric | Before | After |
|---|---|---|
| Weekend test drives | 18/wk | 31/wk |
| Lead response time | 4.8 hrs | 12 min |
| Sales staff call time | 32 hrs/wk | 4 hrs/wk |
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