Fitness & Wellness
Blue Orchid Med Spa
+$11K monthly add-ons
The Challenge
A medical spa wanted to increase treatment add-on revenue but lacked capacity for pre-appointment consultation calls.
The Solution
Implemented AI consultation system that educates callers on complementary treatments and captures add-on requests before appointments.
The Results
Blue Orchid added $11K in monthly add-on revenue and improved treatment package booking rate by 47%.
Key Metrics
+$11K
Monthly add-on revenue
From AI recommendations
+47%
Package booking rate
Multi-treatment packages
100%
Consultation efficiency
Every caller educated
The AI suggests add-ons better than our front desk did. It never forgets to mention complementary treatments, and clients show up already educated and ready to book packages.
D
Dr. Elena Vasquez
Medical Director, Blue Orchid Med Spa
Playbook Highlights
- Treatment education: explains procedures, benefits, and pricing
- Add-on recommendations based on primary treatment (e.g., Botox + filler combo)
- Package promotion: multi-session discounts and bundles
- Pre-appointment prep instructions via SMS
- Post-treatment follow-up for results check-in and rebooking
Tech Stack
AestheticsPro (PMS)Twilio SMSStripeEmail automation
Before & After
| Metric | Before | After |
|---|---|---|
| Add-on attachment rate | 19% | 42% |
| Avg transaction value | $680 | $1,140 |
| Package booking rate | 23% | 47% |
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