Most business owners know missed calls hurt. But few realize exactly how much revenue walks out the door every time the phone rings unanswered. This checklist gives you a clear, numbers-driven framework to evaluate AI reception for your business.
Step 1: Know Your Numbers
Before you can calculate ROI, you need three data points from your business:
If you don't have exact numbers, use conservative estimates. Even rough figures will reveal a pattern that's hard to ignore.
Step 2: Calculate Your Monthly Loss
Here's the formula:
(Missed Calls/Day) x (Conversion Rate) x (Avg Revenue) x 30
Example: 4 missed calls x 25% conversion x $600 avg value x 30 days
Step 3: The ROI Checklist
Run through each item. If you check three or more, an AI receptionist will almost certainly pay for itself within the first month:
Step 4: Compare the Cost
Monthly Cost Comparison
The Bottom Line
If your monthly missed-call revenue loss exceeds your AI receptionist cost by even 2x, you have a clear business case. Most FORAI customers see 5-10x returns within 30 days.
Key Takeaways
- * Even 2-3 missed calls per day can mean five-figure monthly losses
- * Use the formula above to calculate your exact cost of inaction
- * AI reception typically pays for itself within the first week